How Social Networks Will Impact Marketing Automation

According to the Wall Street Journal article Will Social Networks Make Email Sexy Again, more people are ditching traditional email accounts for social networking email. Yahoo Inc., Microsoft Corp. and Time Warner Inc.’s AOL unit are adding features that allow users to perform such sociable functions as tracking friends and creating personal-profile pages for others […]

What Makes Facebook Addictive?

Some estimate that Facebook’s revenues in 2007 at only $100m, mostly from selling ad space, with tiny profits. Nevertheless, the internet’s giants—Yahoo!, Microsoft and Google—are offering to buy Facebook or a stake in it for a price that would value the firm at many billions. At a Facebook conference on “Graphing social patterns,” panellists said […]

Nurture Consumer Relationships on Social Networks

Some marketing execs are suggesting that Social Networks like Facebook and MySpace should be used less like a paid media vehicle and more like a customer-relationship-management tool. Champion is an example of a company that connects with customers via a sponsored Facebook group. Debra Aho Williamson, analyst at eMarketer, calls the display advertising “low-hanging fruit” […]