Research has consistently shown that personalized email campaigns lead to 2-3x higher conversion rates than mass emails. Personalization can be a challenge due to a lack of data integration and bad data hygiene practices. If marketers can’t trust customer data, how can they use it for more relevant, personalized, timely interactions that drive revenue? According [...]
Mistakes to Avoid with Lead Generation
October 21, 2008 Leave a Comment
Welcome Email Examples
September 18, 2007 Leave a Comment
Some good examples across the industry — sign up and experience these for yourself: Neiman Marcus: showed up immediately after sign-up with a big welcome message, both in the subject line and body copy. Included standard site navigation and call-outs to explore the site and site features in more depth. The look and feel of [...]
