Marketing Automation Company List

Here is a handy website that lists several key marketing automation companies.

Digging through data

Research has consistently shown that personalized email campaigns lead to 2-3x higher conversion rates than mass emails. Personalization can be a challenge due to a lack of data integration and bad data hygiene practices. If marketers can’t trust customer data, how can they use it for more relevant, personalized, timely interactions that drive revenue? According [...]

Mistakes to Avoid with Lead Generation

Your sales team has their hands out asking for the best quality leads so they can make money and grow the business at the same time. You’re under the gun to bring in the leads quickly or risk a mutiny from your sales staff. Does this sound like a familiar scenario? I always find myself [...]

Welcome Email Examples

Some good examples across the industry — sign up and experience these for yourself: Neiman Marcus: showed up immediately after sign-up with a big welcome message, both in the subject line and body copy. Included standard site navigation and call-outs to explore the site and site features in more depth. The look and feel of [...]